Who is Krampus? In Austria and across the German-speaking Alpine region, the demonic character is a crucial part of the holiday season. He’s an ancient devilish figure with long horns and a goaty beard, much like typical portrayals of Satan. You might see him posed harmlessly on a greeting card or reproduced in chocolates or figurines. But you might also encounter a procession of Krampuses stalking through the town, laden with bells and chains, intimidating onlookers or whipping them with bundles of sticks.